




Sports Direct eGift Card
Discover the Perfect Corporate Reward with Sports Direct E-Gift Cards
Inject some excitement and motivation into your corporate incentives by gifting a Sports Direct eGift card, a flexible and dynamic gift that never misses the target. Ideal for marketing professionals seeking to incentivise prospects or reward loyal clients, these cards offer a selection for every recipient. From essential sports apparel to cutting-edge trainers and premium fitness gear, your team or clients can gear up their game effortlessly. This eGift card brings joy to customer success teams looking to enhance loyalty and retention, as well as HR managers who aim to inspire peak performance by rewarding staff for their exceptional efforts.
For sales professionals on the hunt to convert potential clients, a Sports Direct eGift is your secret weapon-a compelling reason for prospects to remember you. Available in multiple denominations, these cards can be tailored to suit any budget, making them the ultimate versatile gift. They are easy to distribute and even easier for the recipient to enjoy, allowing everyone to reap the rewards at their leisure. With a Sports Direct eGift card, support an active lifestyle and keep your team motivated. It's not just a gift, it's an experience!
About Sports Direct
SPORTS DIRECT is a leader in the retail industry, boasting an extensive range of premium sports equipment and activewear across the UK and beyond. Established as a one-stop-shop for sports enthusiasts, this brand is synonymous with quality and affordability, offering products that cater to everyone from professional athletes to the casual jogger. Their wide-reaching inventory includes everything from football gear and gyms essentials to outdoor adventure kits and stylish leisurewear. Whether it's keeping up with the latest trends or providing the best in functional fitness wear, SPORTS DIRECT covers all bases. To a corporate audience, this means there is a gift opportunity for every taste and need.
SPORTS DIRECT not only commits to delivering competitive prices but also strives for a superior shopping experience, allowing customers to purchase in-store or online with ease. Their dedication to promoting an active and healthy lifestyle aligns seamlessly with the goals of marketing, customer service, HR, and sales teams looking to influence, motivate, and reward. So, whether it's strengthening your customer base or enhancing team morale, SPORTS DIRECT partners in achieving success.

Send in Bulk, or One by One
When you order multiple gift cards, you can upload recipients to send gifts in bulk, or manually send them one at a time.

Looking for personalisation options? We'll get your recipient email(s), personalised message and optional e-card choice after you checkout. See our FAQs below for more info.

Giving Back


Giving Back
Send to One Recipient
Sending an e-gift card to just one person can be done in a few clicks.
Simply enter the email address of the person you want to treat. That’s where we’ll send the email to redeem their gift card.
And that’s it! You’ll be able to preview the email before it’s sent.
Optionally, you can also
Add an e-card and message
Choose an e-card design and include a message — or skip this step if you’re short on time!
Choose when your email is sent
Add an event date if you don’t want to send the gift card straight away.
This can be a birthday, milestone date or any day up to 18 months in the future. You can choose to send the redemption email on the big day itself, or up to 8 days before.
Allow your recipient to choose a different gift card or donate the value
Let your recipient choose another gift card from our catalogue, or donate the cost to charity.
Send to Many Recipients
Sending an E Gift Card to multiple recipients? Secure upload directly from Excel or Google Sheets, or enter your recipient’s details in our live editor.
When you add your recipient’s details, we check for invalid email addresses first and show you what needs correcting.
And that’s it! You’ll be able to preview the email before it’s sent to your recipients.
Optionally, you can also
Add an e-card and message
Choose an e-card design and include a message — or skip this step if you’re short on time!
Choose when your email is sent
Add an event date if you don’t want to send the gift card straight away. This can be a birthday, milestone date or any day up to 18 months in the future.
You can choose to send the redemption email on the big day itself, or up to 8 days before — and you can set different dates for each recipient.
Allow your recipient to choose a different gift card or donate the value
Let your recipient choose another gift card from our catalogue, or donate the cost to charity.
Track redemptions and send reminders
See who has redeemed their gift, and who hasn’t. You can also send email reminders to anyone still left to claim.
Security & Privacy

Data Security and Privacy
How we handle your sensitive data is one of the things that makes us unique. Unlike other e-commerce and corporate gifting companies, creating software for enterprise-level companies is part of our DNA.
We’re in a unique position to maintain the security and privacy of your data when processing your order.
Once you place an order on this site (operated by our e-commerce partner Shopify), you’ll be given a secure link to provide your sensitive information such as recipient addresses and contact details. This process happens on our dedicated secure server located in a UK based, PCI-compliant data centre.
To ensure the security of the data you send us, we:
- Use 256-bit SSL encryption to secure all communication between your device and our servers.
- Use a dedicated server based in the UK to ensure your identifiable data never leaves the country and complies with our data policy.
Find out more about our Security and Data Policy here

City Harvest
Sending an e-gift card to just one person can be done in a few clicks.
Simply enter the email address of the person you want to treat. That’s where we’ll send the email to redeem their gift card.
And that’s it! You’ll be able to preview the email before it’s sent.
Optionally, you can also
Add an e-card and message
Choose an e-card design and include a message — or skip this step if you’re short on time!
Choose when your email is sent
Add an event date if you don’t want to send the gift card straight away.
This can be a birthday, milestone date or any day up to 18 months in the future. You can choose to send the redemption email on the big day itself, or up to 8 days before.
Allow your recipient to choose a different gift card or donate the value
Let your recipient choose another gift card from our catalogue, or donate the cost to charity.
Sending an E Gift Card to multiple recipients? Secure upload directly from Excel or Google Sheets, or enter your recipient’s details in our live editor.
When you add your recipient’s details, we check for invalid email addresses first and show you what needs correcting.
And that’s it! You’ll be able to preview the email before it’s sent to your recipients.
Optionally, you can also
Add an e-card and message
Choose an e-card design and include a message — or skip this step if you’re short on time!
Choose when your email is sent
Add an event date if you don’t want to send the gift card straight away. This can be a birthday, milestone date or any day up to 18 months in the future.
You can choose to send the redemption email on the big day itself, or up to 8 days before — and you can set different dates for each recipient.
Allow your recipient to choose a different gift card or donate the value
Let your recipient choose another gift card from our catalogue, or donate the cost to charity.
Track redemptions and send reminders
See who has redeemed their gift, and who hasn’t. You can also send email reminders to anyone still left to claim.

Data Security and Privacy
How we handle your sensitive data is one of the things that makes us unique. Unlike other e-commerce and corporate gifting companies, creating software for enterprise-level companies is part of our DNA.
We’re in a unique position to maintain the security and privacy of your data when processing your order.
Once you place an order on this site (operated by our e-commerce partner Shopify), you’ll be given a secure link to provide your sensitive information such as recipient addresses and contact details. This process happens on our dedicated secure server located in a UK based, PCI-compliant data centre.
To ensure the security of the data you send us, we:
- Use 256-bit SSL encryption to secure all communication between your device and our servers.
- Use a dedicated server based in the UK to ensure your identifiable data never leaves the country and complies with our data policy.
Find out more about our Security and Data Policy here

"The overall feedback from colleagues was absolute appreciation at the quality of the gifts, but equally the ease at which our portal allowed them to make their choice and the very quick delivery."

"The team at WellBox were easy to contact suggested some very professional branding ideas while following our strict brand compliance guidelines to the t! I will not hesitate in using them again, and in fact, I look forward to it!"

"Great communication, delivered and met our expectations. Easy to upload our information."

"The packages all arrived
early or on time, and the clients all loved it. I think the addition of the charity donation is a really nice touch and important within the sector we're in."
Got Questions?
Below are some common questions and their answers. Our Customer Support team are always available.
Are there any additional fees or delivery charges on top of the eGift card's value?
There are no additional fees, taxes or service charges when you order an eGift card. Our gifting platform is completely free to use whenever you make a purchase.
Do you offer credit terms or payment on invoice for bulk business orders?
Yes. We can offer credit terms, or payment after order via BACS subject to credit checks and annual spend minimums.
Do you offer any discounts for bulk purchases or large order volumes?
Yes. If you are spending over £10,000 we may be able to offer a discount. Contact us for more information.
Are we able to reclaim VAT on the eGift card purchases, or are they exempt?
E-gift cards are exempt from VAT.
Do eGift cards count as cash vouchers or anything that needs to be reported to HMRC for employee gifting?
Yes - eGift cards are classed as cash vouchers by HMRC. This means they can be exchanged for goods or services, making them a taxable benefit unless they fall under a specific exemption (like the trivial benefit rules). If they don't meet exemption criteria, they must be reported via P11D and are subject to income tax and National Insurance.
If I gift eGift cards under £50 to an employee, do they qualify as a tax-free trivial benefit under HMRC rules?
Yes - but only if certain conditions are met. Under the HMRC Trivial Benefits exemption, a gift card can be tax-free if: 1. The value is £50 or less 2. It's not a reward for work or performance 3. It's not part of a salary sacrifice or contractual agreement 4. It's given in a personal context (e.g. birthday, Christmas, staff morale)
Can I offer eGift cards to employees via a salary sacrifice scheme?
Not tax-efficiently. eGift cards cannot be included in a salary sacrifice scheme in a way that gives tax or NIC advantages. Since April 2017, most benefits provided via salary sacrifice are subject to Income Tax and NICs on the higher of the salary given up or the benefit received.
What is your refund policy on eGift cards?
We can offer a full refund on any eGift card order that has been placed, but where you haven't yet issued a link to the recipient.
How quickly will recipients get their eGift cards after I place an order?
Gift cards are delivered instantly once you provide your recipient's email address, unless you ask us to hold off on sending the email until a certain date.
When do the gift cards expire?
Our gift cards expire 1 year after your recipient activates it on our platform. This means you never have to worry about expiry dates on cards that you don't send straight away.
Can I schedule the eGift card delivery for a specific date or time?
Yes. You choose a specific date for any of your recipients (or include it in your secure upload), and tell us to send the email between 1 and 8 days prior to that date, or on the day itself.
Can I see which gift cards have been redeemed or claimed by my recipients?
Yes. You can see full details of which recipients have redeemed their gift in your account, and send automatic reminders if needed.
Can I include a personal message to each recipient with their eGift card?
Yes. You can include a personalised message, and optionally choose an ecard that your recipient will see when they redeem the gift.
Can I brand or add my logo to the redemption page?
Yes. And the best part - it's free! You can brand the redemption page and add your company's assets in your account.