Sales Prospecting
Schedule More Meetings By Creating A Connection
We help B2B outbound sales teams increase open rates, replies and conversions to meetings by introducing gifting into their prospecting cycle.
Quick Question { Insert Readers Name }
"I was on your website recently and {insert flattering statement}.
Do you have 5 minutes to hop on a call to discuss how WellBox can increase your conversion rates and help you make Q{insert quarter} the best quarter ever?"
The sad part is, emails like this still exist.
And this page is about to get awkward if you were the sender.
Blame the AI
Outbound prospecting emails are losing their effectiveness in converting new leads and re-engaging current ones, in part due to the rise of AI-driven mass personalisation which has made it more difficult to capture attention, despite initial industry excitement.
B2B outbound email volume has increased
B2B outbound email volume has increased, as it’s now easier than ever for anyone to launch a campaign with little to no creativity.
Email open rates have decreased
Open rates have decreased, as company spam filters have become more aggressive in filtering anything that resembles a mass personalised email.
It all kind of sounds the same
Despite vast customization options, AI struggles to craft truly personalised emails from LinkedIn data, often resulting in similar-sounding messages.
Cut Through The Noise With Bespoke Client Gifts
B2B sales teams use gifting at every stage in the prospect journey to stand out and see better results. From increased response rates to closing deals faster, the benefits are real.
Here's how some of our clients have used gifting to see up to a 9x improvement in conversion versus prospecting with emails and calls alone.
"The overall feedback from colleagues was absolute appreciation at the quality of the gifts, but equally the ease at which our portal allowed them to make their choice and the very quick delivery."
"The team at WellBox were easy to contact suggested some very professional branding ideas while following our strict brand compliance guidelines to the t! I will not hesitate in using them again, and in fact, I look forward to it!"
"Great communication, delivered and met our expectations. Easy to upload our information."
"The packages all arrived
early or on time, and the clients all loved it. I think the addition of the charity donation is a really nice touch and important within the sector we're in."
Celebrating Milestones
Has your prospect just raised funding or hit a revenue target? Perhaps you just want to wish them a Happy Christmas? Well, we’ve got that covered.
Our clients choose from a selection of ready-to-go sales and client gifts that are designed for specific business milestones and are guaranteed to wow your recipient.
Re-engaging Cold SQLs
Struggling to re-engage a previously warm lead that had to take some time out?
Rather than a generic “circle back” message, our clients send a thoughtful and well-timed email gift invite, letting the recipient enter their address details and preferences to receive a surprise.
Decrease Meeting No-Shows
In an ideal world, the best way to decrease no-shows to virtual meetings would be to meet everyone in person. When that’s not possible, a small physical gift goes a long way.
Whether it’s a £10 Costa gift card or a bespoke branded healthy snack box, sending a small gift before a meeting has been proven to increase conversions time and time again.
Sales Prospecting Gifts
We have a range gifts for your prospects and clients that contain everything from healthy drinks and snacks, to wellbeing products and much more. Alternatively, use our Bespoke Gift Builder to create your own branded masterpiece.
Ordering more than 25 gifts?
Talk discounts and bespoke gift customisation with real life Mancunians 🐝
Sales Gifts: FAQs for Modern Sales Teams
What are sales gifts, and why are they effective?
Sales gifting uses thoughtful, well-timed gifts to build and strengthen relationships across the entire sales and client lifecycle. This can include prospecting and outbound outreach, supporting conversations during the sales process, celebrating renewals, and nurturing long-term client relationships. When gifting is relevant and personal, it creates meaningful touchpoints that build trust, increase engagement, and help move relationships forward at every stage.
Do sales gifts actually improve conversion and client retention rates?
Yes, sales gifts have proven impact on conversion metrics. When executed strategically, personalised gifting increases cold outreach response rates, accelerates deal velocity, improves meeting acceptance rates and client retention rates. The key to ROI is ensuring gifts are relevant, timely, and tied to clear business objectives rather than generic corporate swag. Tracking metrics such as meeting bookings, pipeline movement, and deal-closure rates after gifting campaigns helps quantify the return on investment.
What types of gifts work best in B2B sales lifecycles?
The most effective B2B sales gifts are thoughtful, high-quality items that feel
genuinely considered, not transactional. From early conversations through to renewals and long-term partnerships, gifts such as premium food and drink, curated gift boxes, wellness items, and egift cards work well because they offer real value. The best choices reflect the recipient’s interests and company culture, creating a positive, memorable moment that strengthens the relationship at every stage.
When is the best time to send a gift during the sales process?
The best time to send a sales gift is when it naturally supports the relationship. This might be early on to open a conversation, after a positive meeting to keep momentum going, during a quieter moment to thoughtfully re-engage, following a proposal to stay front of mind, or after signing to mark the start of the partnership. What matters most is that the gift feels timely and relevant to the stage you’re at, rather than unexpected or sales-led.
How much should I budget for sales gifts?
Sales gifting budgets should reflect the value and stage of the relationship. For high-value accounts or key moments such as renewals or senior stakeholder engagement, many teams invest around £100–£200 per recipient to make the moment feel considered. For earlier conversations or broader sales activity, £35–£75 per gift often strikes the right balance between impact and scale. The most important to align spending with the lifetime value and the purpose of the gesture, rather than treating every moment the same.
Can I personalise sales prospecting gifts for individual recipients?
Yes, personalisation is a key part of meaningful sales gifting. Gifts can be tailored around the recipient’s role, interests, industry, or the context of your relationship, helping each gesture feel relevant and thoughtful. From personalised messages and curated selections to subtle branding and bespoke gift boxes, personalisation turns gifting into a genuine moment of connection, rather than a generic sales touchpoint
How quickly can I send sales gifts to UK clients?
Sales gifts can be sent quickly to clients across the UK. Most curated WellBox gifts are fulfilled within 1- 2 working days, with next-day priority delivery available nationwide. Or you also always plan and schedule gift deliveries in advance. This flexibility means you can send gifts at the right moment, whether that’s to support a conversation, follow up after a meeting, or mark an important milestone.
Are there compliance or ethical concerns with sending gifts to prospects or clients?
Sales gifting is widely accepted when it’s approached thoughtfully and responsibly. It’s important to be mindful of a recipient’s company policies and any relevant industry guidelines, particularly in regulated sectors. Keeping gifts appropriate in value, professional in nature, and transparent in intent helps ensure they’re received positively. When gifting is used to support relationships across the sales and client journey, rather than to influence decisions, it’s generally welcomed and well understood.
Do you offer sustainable and CSR aligned sales gifts?
Yes - sustainability and social impact are built into every WellBox gift. All our gifts include charitable giving as standard, with options to support local food banks and Mind, a mental health charity. Our gift collections include responsibly sourced products, eco-friendly packaging, and, where possible, locally sourced UK items. This allows sales teams to send gifts that align with the wants of modern teams.
Trusted by 1,000s of brands
Bringing The Gifting Experience Up-To-Date
Here are a few ways our customers use WellBox deliver happiness and make their business gifting memorable, unique and stress free.
Celebrating Milestones
Finding unique gifts for birthdays,
babies, and retirements becomes difficult as a business grows.
Send personalised gifts ad-hoc or automatically at planned dates, all from one initial upload. Choose the gift in advance, or let the recipient choose their own from a selection.
Addresses Guaranteed
With staff working remotely or hybrid, keeping track of their current, up-to-date address can be a challenge.
Our Gift Redemption pages eliminate the guesswork and ensure no more incorrect addresses.
Branded Gift Portals
Buying gifts for a lot of people that you don't really know is tough.
Our Gift portals let recipients select their preferred gift and provide their own address and dietary preferences, reducing the hassle of bulk gifting.
Closing More Deals
Account execs and sales pros use WellBox to make a lasting impression by standing out in all the digital noise.
Whether you send a £10 Costa card, a branded wellness hamper, or a £100 bottle of Veuve, we help you leave a memorable impression with your prospects.
Welcoming New Starters
HR professionals trust WellBox to send branded gifts to new starters before they join the team.
Provide a consistent experience for new hires regardless of whether they’re remote, in-person or hybrid and wow your new starter with sustainable branded merch.
Hitting CSR Goals
Both clients and staff are increasingly seeking businesses that share their values and support charitable causes.
Companies partner with WellBox to meet their CSR goals. Our gifts help you make a real, tangible social impact. and give back to those in need.
Building Brand Loyalty
Improve brand loyalty by
acknowledging and rewarding customers at every stage of their journey.
Customer success teams send gifts to clients who reach important milestones. Personalised, branded gifts celebrate their success and strengthens their connection to your brand, fostering long-term loyalty.
Warehousing Branded Inventory
Storing all of your branded merchandise in the office can be a liability when you need to send something quickly. We can warehouse and dispatch your inventory on its own or include it in our gifts to save time, cost and space.
Use our online portal to manage your order, check inventory levels and personalise gift messages prior to dispatching gifts.
Staying Compliant
Handing over sensitive customer or staff data is a scary proposition. Sleep easy knowing you’ll never have to share sensitive employee data with us.
We operate our own technology on our own dedicated server based in Manchester, UK which is ISO27001 certified, PCI-compliant and secured to UK government IL4 standards.
The Happy Human Blog
We're discussing employee engagement, wellbeing, and corporate gifting insights on the Happy Human Blog. Get expert advice and creative solutions to transform your corporate culture.